Day One - Morning - Global Tire Market Trends
PLEASE NOTE: The organisers reserve the right to change the programme, speakers or venue should circumstances require.
Road accidents must become a
thing of the past. To make that happen, the Continental Tire Division and
Chassis & Safety have joined forces, driving towards Vision Zero – a vision
of making the roads so safe that there are no more fatalities, no injuries and
indeed no accidents.
In this presentation we address the question how tires and
system solutions can contribute to this goal, which technologies are involved,
and what that means for tire manufacturers.
We also explore what the tire and system solutions are for the vehicle concepts of the future and how they link to Vision Zero.
Dr. Bernd Lowenhaupt, Sumitomo Rubber Europe
Responding
to automotive market trends such as a growing demand for
environmentally-friendly materials, the rise of autonomous vehicles and changes
in driving conditions, Sumitomo Rubber Industries, Ltd. (SRI) has developed its
Smart Tyre Concept, which is supported with our core analysis technologies of
Advanced 4D Nano Design and Tyre Lifetime Simulation. The
presentation will outline how SRI’s innovative sensing core technology can
improve tire performance and by using sensor fusion from road conditions, tire
load and speed, can maintain that performance during the life of the tire.
Stephan Rau, WDK
Tires are
among the most regulated products in Germany, Europe and the world. Regulations
start with the raw materials, continue over use time and do not stop at the end
of life of the product. But regulation is nothing without enforcement. The
German Rubber Manufacturers’ Association (wdk) wants more market surveillance
and greater transparency and is cooperating with national Market Surveillance
Agencies (MSAs) to achieve a level playing field for all stakeholders. wdk's
aims to increase political awareness and bring the topics back on a more
factual basis.
Jacob Peled, Pelmar Engineering
Merger & acquisition (M&A) activity continued to be an important driver of change throughout the global tire manufacturing industry. This presentation will explore how changes of ownership and consolidations are increasingly changing the face of the tire sector, not least by accelerating the pace of technology-transfer within the industry.
Paul Settles, LMC International
This presentation includes an overview of developments in the
global vehicle market, and will cover demand, production and trade in the
global tyre market itself. An analysis of the potential impacts of
increased trade protection on the global tyre market is included.
How developments in electric, hybrid and autonomous vehicles could
impact the tyre market in the longer term will also be discussed.
Trends
towards digitalisation across all aspects of tire design, manufacture and
supply requires fundamental change: from the adoption of new technologies and
skills-sets to the development of completely different business models to meet
the demands of future OE and replacement tire markets.
Day One - Afternoon - Supply Chain, Branding, Consumer Trends
Stephan Helm, BRV
The German
replacement tire market sold around 55 million tires in 2017 and is the biggest
market in Europe. However, the market has been facing stagnation for several
years. The presentation will track the development of the German tire
replacement market from 2010 until 2017 and, of course, provide a forecast for
2018. The analysis will include a detailed overviews of the consumer, trucks,
motorcycle, agricultural and EM segments. Furthermore, an explanation of the
market share and the different distribution channels will be presented. In
recent years the German market faced a displacement of distribution channels.
The analysis will show the consequences and new possibilities across the replacement
tire sector.
Guido Savi, HBC Group
Details to be supplied
Dennis Melka, Mister Tyre Malaysia
In an age
of Amazon Prime and immediate on-demand services, consumers still drive to
bricks and mortar stores for their tire sales and service. The tire
replacement industry (US$40bn annual sales in the USA alone) has, to-date,
remained remarkably insulated from the digital disruption and e-commerce that
has impacted and often decimated virtually all other bricks & mortar formats
across North America. Inevitably, new digital platforms and mobile
service delivery will disrupt traditional tire distribution channels
globally.
Aranzazu Guisuraga, ExxonMobil Chemical
Air retention is important today
but there’s work to do to meet current “In- Use” standards. More importantly,
the tires of the future will require even better air retention. This
presentation looks at current & future butyl polymer developments to meet
changing market needs.
Marc Flederus, Ferm RFID Solutions
Technologies that are redefining the tire industry and its products:
Why ? : There is
an increasing interest from regulators regarding the production, distribution, maintenance
and use of tyres, from quality as well as safety aspects.
What ? : There are
two approaches regarding unique identification of individual tyres with RFID: 1
Improved traceability of tyres and 2 Improved maintenance of the tyre.
Where ? : All over world
initiatives are started wrt the adoption of RFID. Not only at the tire
producers themselves but also suppliers of this industry are adopting RFID
because of the substantial benefits it brings and enhance Industry 4.0 and IoT
David Shaw, Tire Industry Research
The paper will address some of the possible futures around changes in tire technology and business models that may result from the coming revolution in electrification, shared mobility and increased driver automation. Because these futures remain unclear, the author will present some wide-ranging opinions and encourage audience participation around these disruptive changes.
New forms of mobility necessitate new products, new
services, and new forms of maintenance and repairs. It is our objective to
develop those products and services proactively so we can suit the emerging
needs of consumers, fleet managers, retailers and service workshops. In doing
so, we move into the digital era and help making it a success for end
consumers, business customers and franchise holders.
We ask our
panel of experts to discuss the threats and opportunities that are emerging as
a result of current technology-driven changes across tire markets worldwide.
Day Two - Morning - The Tire Plant of the Future
Enzo Sorrentino, Rockwell Automation
The
presentation will explore issues around the digital transformation of tire
manufacturing and supply-chain processes. These developments are of high importance
to tire producers and, as consequence their machine and technology suppliers. They involve risks and challenges of obsolescence of production assets at brownfield
sites and the need to maintain and improve production targets in tandem with
the digital transformation.
Erwin Zweers, VMI Group
In order to meet the fast-changing demands of the tire
market as well as the high quality demands of the automotive industry, VMI
developed their Maxx technology, which enables them to perform many types of
construction on one platform. This
presentation will address what is needed to produce a full range of tires on
one platform, including LT/SUV tires, through UHP and Run Flats. In the “tire plant of the
future” there is the need to be able to mix this production of the complete
range of different products.
Daniel Geider, SEW Eurodrive
Innovative
intralogistics solutions, such as automated guided vehicles or electrified
monorail systems, are becoming more and more important for the tire industry as
topics like flexibility, mass customisation and one-piece-flow are influencing
nowadays modern production systems. Used as small and agile transport units
automated guided vehicles are increasing the flexibility and the traceability
in the tire production, for example for supply of curing presses. The
presentation will also provide SEW-Eurodrive’s Industry 4.0 vision, including
concepts for logistics, assembly and production tasks.
Karol Vanko, MESNAC
Practical
experience from running of first Smart Factory, which we opened October 2016.
Theory of Smart solutions and expectations will be compared with practical
experience and people knowledge after more than one year of operation.
Guido Veit, Zeppelin Systems
The liquid dosing system (LDS) is a closed loop, robust, modular
system offering precise injection of liquids at high injection velocities,
irrespective of the viscosity. Suitable for silanes, liquid rubbers and all
other liquids, the latest systems can inject up to 36 different liquids at each
mixer per batch, offering breakthrough results in speed and accuracy. This can
be a game-changer in the mixing room, opening
possibilities which nobody found necessary a few years ago.
Our panel
of experts will discuss the steps that need to be taken and the strategies that
must be adopted for tire makers and their equipment suppliers to truly leverage
the power of the data being generated across all aspects of tire manufacture
and supply.
Day Two - Afternoon - Game-Changing Technologies
Jyrki Anttonen, Cimcorp
The IoT and Industry 4.0 bring
new opportunities and new challenges. In an old/established industry it is
difficult to see what is possible in 10-20 years. Autonomous vehicles will not
only be capable of self-driving, but also of adjusting autonomously. Future
tires communicate with the autonomous vehicle's control system, sense road and
weather conditions and adapt to them. They also monitor the wear as well as
tire pressure and temperature. What about autonomous tire plants? Accelerating
change challenges tire makers to rethink their manufacturing processes. What if
the plants could organize their production autonomously? How automation and
digitalisation can improve efficiency and cut costs in tire manufacturing.
Jose Silicani, tire and rubber consultant, leading tire manufacturers
Knowledge
is understood primarily as a resource, rapid development of knowledge and
information technology (IT), business environments have become much more
complicated. A field in which the development of IT is the major force for
change in knowledge management system (KMS).
The
main purpose of Knowledge Management (KM) is making information out of data,
then making knowledge out of information
When
information is analyzed and processed it becomes knowledge. Knowledge is
identifying unrecognized patterns, latent procedures, and data exceptions. Knowledge
can be defined as a complicated process that for making valuable judgments
according to experiences needs human.
Many organizations in tire industry ecosystem are
currently engaged in knowledge management in order to leverage knowledge within
their organization and starting to get involved also externally with
shareholders and customers. Within this process, digital transformation is
currently looking to organize better available data breaking internal
functional silos, and data sharing with external partners is to be started
A KM strategy can help tear down traditional
cross-functional boundaries. KM entails helping people share and put knowledge
into action by creating access, context, infrastructure, and simultaneously
reducing learning cycle.
Ineffective communication can result from the use of
unknown symbols, concepts and ideas, desire for secrecy, and a lack of
motivation for information sharing.
Increased trust leads to a reduced desire for secrecy,
motivating data sharing and facilitating greater collaborative communication.
Involvement of higher levels of co-ordination could be required to accelerate
this process.
Philippe Lallement, Michelin
This presentation will focus on the universal ISO TC31 WG10 RFID tire tags standard, which will be forthcoming as an industry-wide adoption. We will discuss the advantages of having the ability to identify each tire during its entire lifecycle, reasons for implementing a unique identifier, and the consequences in terms of new services availability, especially from the perspective of connected and autonomous vehicles.
Henk Van Tuyl, Goodyear SA
This Goodyear presentation will focus on the application of
artificial intelligence in tires of the future. The talk will also explore core
ideas about how to engage with users and promote information-sharing as well as
developments to relationships within the triangle of manufacture, retailer and
product user.
Guenter Lanzer, Siemens AG
Industrial
processes in the Digital Enterprise demand total transparency. The ability to
gather and process data at strategically relevant points is increasingly a
crucial factor for long-term business success. As a result, Industrial
Identification is becoming a key technology for the Digital Enterprise.
Expert
panel will exchange views with the audience about the importance of
developments such as RFID, Industry 4.0 and electric vehicles and autonomous
driving for the tire industry.