Mr. Jacob Peled is the Founder and Executive Chairman of the Pelmar Group of companies, headquartered in Ramat Hasharon, Israel. For the last 50 years, the Pelmar Group has focused on technology, equipment, engineering, and promotion related to the tire and rubber industry. Mr. Peled's interest has focused on the subjects of sustainability and particularly recycling of both technical rubber products and tires. As a graduate of Tel Aviv University and post-graduate of the Hebrew University in Jerusalem, Mr. Peled has educated a generation of researchers, scientists and developers dedicated to tire and rubber engineering.