Dr. Guido Hüffer is General Manager Retail Operations DACH at Goodyear Dunlop Handelssysteme in Cologne. In his role he is responsible for the development of new retail products, services and IT- & technology solutions for more than 1.000 GDHS franchisees in DACH. Hüffer joined the Goodyear company in 2007 and held several positions in European project management and sales and sales operations at Goodyear before joining the GD Handelssysteme GmbH.