Day One - Morning - Global Tire Market Trends
PLEASE NOTE: The organisers reserve the right to change the programme, speakers or venue should circumstances require.
Dr. Bernd Lowenhaupt, Sumitomo Rubber Europe
to automotive market trends such as a growing demand for
environmentally-friendly materials, the rise of autonomous vehicles and changes
in driving conditions, Sumitomo Rubber Industries, Ltd. (SRI) has developed its
Smart Tyre Concept, which is supported with our core analysis technologies of
Advanced 4D Nano Design and Tyre Lifetime Simulation. The
presentation will outline how SRI’s innovative sensing core technology can
improve tire performance and by using sensor fusion from road conditions, tire
load and speed, can maintain that performance during the life of the tire.
Stephan Rau, WDK
Tires are among the most regulated products in Germany, Europe and the world. Regulations start with the raw materials, continue over use time and do not stop at the end of life of the product. But regulation is nothing without enforcement. The German Rubber Manufacturers’ Association (wdk) wants more market surveillance and greater transparency and is cooperating with national Market Surveillance Agencies (MSAs) to achieve a level playing field for all stakeholders. wdk's aims to increase political awareness and bring the topics back on a more factual basis.
Jacob Peled, Pelmar Engineering
Merger & acquisition (M&A) activity continued to be an important driver of change throughout the global tire manufacturing industry. This presentation will explore how changes of ownership and consolidations are increasingly changing the face of the tire sector, not least by accelerating the pace of technology-transfer within the industry.
Paul Settles, LMC International
This presentation includes an overview of developments in the global vehicle market, and will cover demand, production and trade in the global tyre market itself. An analysis of the potential impacts of increased trade protection on the global tyre market is included. How developments in electric, hybrid and autonomous vehicles could impact the tyre market in the longer term will also be discussed.
towards digitalisation across all aspects of tire design, manufacture and
supply requires fundamental change: from the adoption of new technologies and
skills-sets to the development of completely different business models to meet
the demands of future OE and replacement tire markets.
Day One - Afternoon - Supply Chain, Branding, Consumer Trends
Stephan Helm, BRV
The German replacement tire market sold around 55 million tires in 2017 and is the biggest market in Europe. However, the market has been facing stagnation for several years. The presentation will track the development of the German tire replacement market from 2010 until 2017 and, of course, provide a forecast for 2018. The analysis will include a detailed overviews of the consumer, trucks, motorcycle, agricultural and EM segments. Furthermore, an explanation of the market share and the different distribution channels will be presented. In recent years the German market faced a displacement of distribution channels. The analysis will show the consequences and new possibilities across the replacement tire sector.
Guido Savi, HBC Group
Details to be supplied
Dennis Melka, Mister Tyre Malaysia
In an age of Amazon Prime and immediate on-demand services, consumers still drive to bricks and mortar stores for their tire sales and service. The tire replacement industry (US$40bn annual sales in the USA alone) has, to-date, remained remarkably insulated from the digital disruption and e-commerce that has impacted and often decimated virtually all other bricks & mortar formats across North America. Inevitably, new digital platforms and mobile service delivery will disrupt traditional tire distribution channels globally.
ExxonMobil speaker: Aranzazu Guisuraga
Air retention is important today but there’s work to do to meet current “In- Use” standards. More importantly, the tires of the future will require even better air retention. This presentation looks at current & future butyl polymer developments to meet changing market needs.
Mark Flederus, Ferm RFID Solutions
Technologies that are redefining the tire industry and its products:
Why ? : There is an increasing interest from regulators regarding the production, distribution, maintenance and use of tyres, from quality as well as safety aspects.
What ? : There are two approaches regarding unique identification of individual tyres with RFID: 1 Improved traceability of tyres and 2 Improved maintenance of the tyre.
Where ? : All over world
initiatives are started wrt the adoption of RFID. Not only at the tire
producers themselves but also suppliers of this industry are adopting RFID
because of the substantial benefits it brings and enhance Industry 4.0 and IoT
David Shaw, Tire Industry Research
The paper will address some of the possible futures around changes in tire technology and business models that may result from the coming revolution in electrification, shared mobility and increased driver automation. Because these futures remain unclear, the author will present some wide-ranging opinions and encourage audience participation around these disruptive changes.
We ask our
panel of experts to discuss the threats and opportunities that are emerging as
a result of current technology-driven changes across tire markets worldwide.
Day Two - Morning - The Tire Plant of the Future
Enzo Sorrentino, Rockwell Automation
presentation will explore issues around the digital transformation of tire
manufacturing and supply-chain processes. These developments are of high importance
to tire producers and, as consequence their machine and technology suppliers. They involve risks and challenges of obsolescence of production assets at brownfield
sites and the need to maintain and improve production targets in tandem with
the digital transformation.
Erwin Zweers, VMI Group
In order to meet the fast-changing demands of the tire market as well as the high quality demands of the automotive industry, VMI developed their Maxx technology, which enables them to perform many types of construction on one platform. This presentation will address what is needed to produce a full range of tires on one platform, including LT/SUV tires, through UHP and Run Flats. In the “tire plant of the future” there is the need to be able to mix this production of the complete range of different products.
Daniel Geider, SEW Eurodrive
Innovative intralogistics solutions, such as automated guided vehicles or electrified monorail systems, are becoming more and more important for the tire industry as topics like flexibility, mass customisation and one-piece-flow are influencing nowadays modern production systems. Used as small and agile transport units automated guided vehicles are increasing the flexibility and the traceability in the tire production, for example for supply of curing presses. The presentation will also provide SEW-Eurodrive’s Industry 4.0 vision, including concepts for logistics, assembly and production tasks.
Karol Vanko, MESNAC
Practical experience from running of first Smart Factory, which we opened October 2016. Theory of Smart solutions and expectations will be compared with practical experience and people knowledge after more than one year of operation.
Guido Veit, Zeppelin Systems
The liquid dosing system (LDS) is a closed loop, robust, modular
system offering precise injection of liquids at high injection velocities,
irrespective of the viscosity. Suitable for silanes, liquid rubbers and all
other liquids, the latest systems can inject up to 36 different liquids at each
mixer per batch, offering breakthrough results in speed and accuracy. This can
be a game-changer in the mixing room, opening
possibilities which nobody found necessary a few years ago.
of experts will discuss the steps that need to be taken and the strategies that
must be adopted for tire makers and their equipment suppliers to truly leverage
the power of the data being generated across all aspects of tire manufacture
Day Two - Afternoon - Game-Changing Technologies
Jyrki Anttonen, Cimcorp
The IoT and Industry 4.0 bring new opportunities and new challenges. In an old/established industry it is difficult to see what is possible in 10-20 years. Autonomous vehicles will not only be capable of self-driving, but also of adjusting autonomously. Future tires communicate with the autonomous vehicle's control system, sense road and weather conditions and adapt to them. They also monitor the wear as well as tire pressure and temperature. What about autonomous tire plants? Accelerating change challenges tire makers to rethink their manufacturing processes. What if the plants could organize their production autonomously? How automation and digitalisation can improve efficiency and cut costs in tire manufacturing.
Jose Silicani, retired, leading tire manufacturers
Knowledge is understood primarily as a resource, rapid development of knowledge and information technology (IT), business environments have become much more complicated. A field in which the development of IT is the major force for change in knowledge management system (KMS). The main purpose of Knowledge Management (KM) is making information out of data, then making knowledge out of information
When information is analyzed and processed it becomes knowledge. Knowledge is identifying unrecognized patterns, latent procedures, and data exceptions. Knowledge can be defined as a complicated process that for making valuable judgments according to experiences needs human.
Many organizations in tire industry ecosystem are currently engaged in knowledge management in order to leverage knowledge within their organization and starting to get involved also externally with shareholders and customers. Within this process, digital transformation is currently looking to organize better available data breaking internal functional silos, and data sharing with external partners is to be started
A KM strategy can help tear down traditional cross-functional boundaries. KM entails helping people share and put knowledge into action by creating access, context, infrastructure, and simultaneously reducing learning cycle.
Ineffective communication can result from the use of unknown symbols, concepts and ideas, desire for secrecy, and a lack of motivation for information sharing.
Increased trust leads to a reduced desire for secrecy, motivating data sharing and facilitating greater collaborative communication. Involvement of higher levels of co-ordination could be required to accelerate this process.
Philippe Lallement, Michelin
This presentation will focus on the universal ISO TC31 WG10 RFID tire tags standard, which will be forthcoming as an industry-wide adoption. We will discuss the advantages of having the ability to identify each tire during its entire lifecycle, reasons for implementing a unique identifier, and the consequences in terms of new services availability, especially from the perspective of connected and autonomous vehicles.
Michel Rzonzef, Goodyear SA
This Goodyear presentation will focus on the application of
artificial intelligence in tires of the future. The talk will also explore core
ideas about how to engage with users and promote information-sharing as well as
developments to relationships within the triangle of manufacture, retailer and
Guenter Lanzer, Siemens AG
Industrial processes in the Digital Enterprise demand total transparency. The ability to gather and process data at strategically relevant points is increasingly a crucial factor for long-term business success. As a result, Industrial Identification is becoming a key technology for the Digital Enterprise.
panel will exchange views with the audience about the importance of
developments such as RFID, Industry 4.0 and electric vehicles and autonomous
driving for the tire industry.